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REALITY CHECK- Campaigns- Let's talk dollars and cents.

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  • WebberoniWebberoni ✭✭✭✭✭
    edited March 2019
    ChaoticDNA wrote: »
    Raise the monthly card to 9.99 usd and include the premium campaign track for 30 days.

    That is my hot take as a marketing guy with only cursory data available to me. I reserve the right to be horribly wrong :)

    My thought exactly, essentially offering a Premium Monthly Card for double the price of a standard Monthly Card.

    The problem I see is for casual spenders, are they going to buy their way into the premium rewards tier as an incremental purchase, or would that end up being their 'extra' purchase in the place of an occasional weekly offer such as the 10x10?

    For me, it would be the latter, since I have so few 4* crew left to acquire/fuse. If I could gain access to the premium tier as part of a premium monthly card, that still feels like great value to play the game I enjoy, I'd be far more inclined to spend a few extra dollars per month. If it was more (even $10 per campaign), I would either skip it outright, or it would simply replace the odd spending I do on 10x10 offers (ie: no increased income for DB).
  • Dirk GundersonDirk Gunderson ✭✭✭✭✭
    Navarch wrote: »
    For $10/every 2 weeks, I’d probably be a spender. One thing I’d recommend is to tailor the offer to each player. If the legendary is one that I already have immortalized, I’m not likely to spend at all.

    Given the, uh, “fuzzy” logic of how the Dabo wheel selects crew and items tailored to our needs, I think I would rather a hewmon be the one to curate the crew selections for everyone.
  • Banjo1012Banjo1012 ✭✭✭✭✭
    That’s a great thought. I’m totally buying it if it’s the one crew I have at 1/5. Otherwise I’m pretty indifferent about completing or spending on that. If it’s $20 I would much rather buy two ten for tens and get about 18000 honor for it rather than buying the premium track, working like crazy for a month, then get 8 or 9000 honor off it
  • Dirk GundersonDirk Gunderson ✭✭✭✭✭
    Banjo1012 wrote: »
    That’s a great thought. I’m totally buying it if it’s the one crew I have at 1/5. Otherwise I’m pretty indifferent about completing or spending on that. If it’s $20 I would much rather buy two ten for tens and get about 18000 honor for it rather than buying the premium track, working like crazy for a month, then get 8 or 9000 honor off it

    One thing that concerns me is if there are few or no added tiers for a month-long campaign. If there are still only 20 tiers, perhaps with increased levels of accolades to unlock each one, then you’re only getting 800 or 1350 honor for a month’s worth of activity (200 or 400 if you don’t go premium).
  • Banjo1012Banjo1012 ✭✭✭✭✭
    Banjo1012 wrote: »
    That’s a great thought. I’m totally buying it if it’s the one crew I have at 1/5. Otherwise I’m pretty indifferent about completing or spending on that. If it’s $20 I would much rather buy two ten for tens and get about 18000 honor for it rather than buying the premium track, working like crazy for a month, then get 8 or 9000 honor off it

    One thing that concerns me is if there are few or no added tiers for a month-long campaign. If there are still only 20 tiers, perhaps with increased levels of accolades to unlock each one, then you’re only getting 800 or 1350 honor for a month’s worth of activity (200 or 400 if you don’t go premium).

    It will be interesting to see if that’s adjusted. If so then I would assume there would be much greater reward possibilities as you go. Which would make purchasing the premium tier much more attractive

  • Navarch Navarch ✭✭✭✭✭
    Navarch wrote: »
    For $10/every 2 weeks, I’d probably be a spender. One thing I’d recommend is to tailor the offer to each player. If the legendary is one that I already have immortalized, I’m not likely to spend at all.

    Given the, uh, “fuzzy” logic of how the Dabo wheel selects crew and items tailored to our needs, I think I would rather a hewmon be the one to curate the crew selections for everyone.

    Alternatively, they could just make it a citation. That would be awesome.

  • AviTrekAviTrek ✭✭✭✭✭
    Banjo1012 wrote: »
    Banjo1012 wrote: »
    That’s a great thought. I’m totally buying it if it’s the one crew I have at 1/5. Otherwise I’m pretty indifferent about completing or spending on that. If it’s $20 I would much rather buy two ten for tens and get about 18000 honor for it rather than buying the premium track, working like crazy for a month, then get 8 or 9000 honor off it

    One thing that concerns me is if there are few or no added tiers for a month-long campaign. If there are still only 20 tiers, perhaps with increased levels of accolades to unlock each one, then you’re only getting 800 or 1350 honor for a month’s worth of activity (200 or 400 if you don’t go premium).

    It will be interesting to see if that’s adjusted. If so then I would assume there would be much greater reward possibilities as you go. Which would make purchasing the premium tier much more attractive

    That's the big question which makes judging this beta hard. If the length change will lead towards different rewards or higher targets for the same rewards.

    If it's different rewards then who knows how we'll act with them. If it's higher targets for the same, then a month of activity for the current listed rewards will but excite me that much, especially the basic tier.
  • [7TW] UnkieB[7TW] UnkieB ✭✭✭✭✭
    Paladin 27 wrote: »
    Everyone could just wait to see what the price is and then just buy the offer or not. Do we really need insanely long threads discussing it?

    I think this discussion could be very valuable since DB has not finalized the price point and may appreciate input depending on their intentions/goals. It sure seemed like forum feedback (and probably also purchasing results) reduced those occasional legendary crew sales from $25 to $10. I'm sure they have a desire for this new revenue stream to be successful.

    True it could be, except it appears that this beta is mainly to test the actual mechanics and we have no idea if things like the number of tiers, amounts of accolades needed and earned, tier rewards, etc. will even be the same as what they threw together for an eight day test (as opposed to the eventual month each campaign may last). Hard to give an educated comment on potential pricing if that's the case. Still, general ideas on pricing don't hurt I suppose.
  • pbertpbert ✭✭✭
    Not sure why thousands of honor keeps on getting thrown around on this thread. The beta has 600 honor in the track total, including premium.

    If what we're seeing here is an indication of what we can expect with the release, it's 800 free plus 1,600 for $$$ over the course of a month.

    And to answer the original question, $5, maaaaybe $10 for the one 5* I really want. Other than that I'd pay $1 to get another star on a 5* I already have. I know $1 is lower than what it will probably be, so I likely won't be buying this.

    Unless there is a considerable increase in the amount of honor (like 20,000+ on the premium track alone) when released that's where I'd stand.
  • Captain_WhoCaptain_Who ✭✭✭✭✭
    I'm already starting to feel the burnout and annoyance after 2.5 days of chores. Unless this thing's like a buck, there's no way I'm adding more pain to the game and paying them for it to boot!
  • Hungry Dog DDMHungry Dog DDM ✭✭✭✭
    If unlocking the premium rewards was unlocked with, say, the monthly card, I might go back to paying for said monthly card.
    Drunken Dahar Masters is recruiting active players.
    PM for details.

    So long and thanks for all the fish.
  • Banjo1012Banjo1012 ✭✭✭✭✭
    pbert wrote: »
    Not sure why thousands of honor keeps on getting thrown around on this thread. The beta has 600 honor in the track total, including premium.

    If what we're seeing here is an indication of what we can expect with the release, it's 800 free plus 1,600 for $$$ over the course of a month.

    And to answer the original question, $5, maaaaybe $10 for the one 5* I really want. Other than that I'd pay $1 to get another star on a 5* I already have. I know $1 is lower than what it will probably be, so I likely won't be buying this.

    Unless there is a considerable increase in the amount of honor (like 20,000+ on the premium track alone) when released that's where I'd stand.

    The honor I mention includes the honor from the portal pulls Plus if you airlock the end crew rewards. Also multiplied it by four as CloseThreadsRiker said they very well could cover a month
  • JeanLucKirkJeanLucKirk ✭✭✭✭✭
    I don't really understand. If doing your dailies was already too much, I don't think there's much that can be done.

    For some people complaining about each and every part of STT all the time is their game, their concept of "fun"...

  • Banjo1012Banjo1012 ✭✭✭✭✭
    {H} Smelly wrote: »
    Yateball wrote: »
    Why are threads like this not just posted in the stickied Campaigns bugs and feedback thread?
    It's annoying

    Because I didn't want to derail that thread. Like I told Paladin 27, I asked a very specific question, which was what would YOU be willing to pay for for this deal if the first legendary offered was YOUR most desirable card in the game? Considering this thread has had 1.5k views in a day, maybe the rest of the forum community finds this more thread more interesting than you do. That's totally fine. Feel free to ignore it. There are plenty of threads I ignore and I don't lose sleep over it.

    It’s a good thread and a good question and yes it was meant to go in a different direction. Quality stuff Smelly. And I would definitely pay $25 if it was the now two legendaries I need stars for. Plus I would definitely DYC for another star.

  • ChaoticDNA wrote: »
    Raise the monthly card to 9.99 usd and include the premium campaign track for 30 days.

    That is my hot take as a marketing guy with only cursory data available to me. I reserve the right to be horribly wrong :)

    Not horribly wrong. I would pay that regularly without having to wonder who the card crews were, and choosing if i wanted them.
    Its better than my idea which was essentially three cards. 1 di, 1 campaign, and 1 combo. However some ppl may want to stick with there di only card so maybe just two. The original di mo card, and a combo for 9.99.
  • pbertpbert ✭✭✭
    Banjo1012 wrote: »
    The honor I mention includes the honor from the portal pulls Plus if you airlock the end crew rewards. Also multiplied it by four as CloseThreadsRiker said they very well could cover a month

    In the third post on this thread you don't mention that it includes honor from portal pulls, which kinda stands out since you itemize everything and it includes both the 9,000 honor & all of the pulls in the list.

    Regardless, the 9,000 honor is an overestimate. If you airlock everything (including 5*), it comes out to:

    2,400 from campaign rewards
    ~3,800 from 4 10x pulls
    ~320 from 4 1x pulls
    200 from 4* card
    550 from 5* card
    7,270 honor total

    (Pull averages are calculated from the drop rates)

    But practically people will buy this for the 5*, any 5* from the pulls, and maybe some lucky 4* that isn't FF. So I don't think we can even say 7,000 honor.
  • AviTrekAviTrek ✭✭✭✭✭
    We don't know what the rewards over a month will even look like. You're assuming 4 pulls and then a single card at the end. It could be the existing 20 levels we see stretched out with higher accolades needed to achieve them. Or they could make it 80 levels and repeat everything we see. Until we know, it's pointless to talk about specific honor amounts being achieved, or any other reward really.
  • Banjo1012Banjo1012 ✭✭✭✭✭
    pbert wrote: »
    Banjo1012 wrote: »
    The honor I mention includes the honor from the portal pulls Plus if you airlock the end crew rewards. Also multiplied it by four as CloseThreadsRiker said they very well could cover a month

    In the third post on this thread you don't mention that it includes honor from portal pulls, which kinda stands out since you itemize everything and it includes both the 9,000 honor & all of the pulls in the list.

    Regardless, the 9,000 honor is an overestimate. If you airlock everything (including 5*), it comes out to:

    2,400 from campaign rewards
    ~3,800 from 4 10x pulls
    ~320 from 4 1x pulls
    200 from 4* card
    550 from 5* card
    7,270 honor total

    (Pull averages are calculated from the drop rates)

    But practically people will buy this for the 5*, any 5* from the pulls, and maybe some lucky 4* that isn't FF. So I don't think we can even say 7,000 honor.

    Yeah I learned a long time ago that someone on this forum will always come up with a more precise answer than one set forth. I stand by that estimate when extrapolated over a month and if you want to tweak it by one thousand I really don’t care
  • edited March 2019
    Many ideas, math and conversation. I like alot of the suggestions but upon further thought, since we really cannot anticipate what the entire reward structure will be and we dont know who the 1/5* on the paid section will be each time, and may just be converted to honor, i think $8.00 (for a combined card) of the di and the new card together.

    But i had an idea of changing the 1/5 crew at the end to a 5* purchase token/ticket instead of a standard set crew. That way everyone could go to the vault, pick the 5* crew they wish to add a star, basically “cite”, or use it to purchase the 1/5 * they want to add to there collection. (Excluding gauntlet crew or honor hall crew) Giving the 1/5 of your choice i think $10.00 for a this combined card would be fair. That is $6.00 additional dollars per player per month.
    Does anyone think this is an acceptable compromise for price vs 1/5* option?
  • edited March 2019
    Fun conversation.

  • @cptrios I enjoyed reading your train of thought and I think I’m on the same understanding.

    There’s also been some great posts around about multi-level or combined monthly cards.

    Could something like this be workable;

    1- Basic monthly card (3.99)
    2- Elite monthly card, includes above and premium track (9.99)
    3- Epic monthly card, includes 1&2 above, plus something else (1000 honor a day?), (14.99)

    This is a great idea. Like I said, I'll spend on this game as long it's a consistent amount.This is the type of game where spending can get out of hand really quickly if you're not careful.
  • (HGH)Apollo(HGH)Apollo ✭✭✭✭✭
    egyw7d1hiiej.png
    Let’s fly!
  • Prime LorcaPrime Lorca ✭✭✭✭✭
    edited March 2019
    {H} Smelly wrote: »
    I think the vast majority of us agree that DB way overvalues legendary characters, so I'm guessing none of us are going to be surprised if the price for the premium campaign rewards are beyond what most of us find reasonable.

    So hypothetically, for the sake of this discussion, let's assume the first legendary they actually offer for money is YOUR most desirable legendary in the game. What would YOU be willing to pay for it?

    Personally, while I think the other premium rewards are a nice bonus, I can't say that I'd actually buy them on their own for any price. So for me, I'd be basing my purchasing decision solely on the value of the legendary. That said, I'd go as high as $20 for Killy, but beyond that, what I'd be willing to pay for other characters would drop to zero pretty fast. So I'm curious what your thoughts are?

    I'm with you on Killy, but I'd only go to $15. But that's because I would want two copies and I'd take the DYC offer. So realistically, DB would be getting $40 from me if they set their price point right. Also realistically, I'd do $15 for any of the top 12 voyage crew in the portal. (Minus FO Burnham because she's already done.) I'd also do $15 for crew like Judge Q, who I probably won't use, but would just like to have.

    Edit: I would like to add that for other crew that I don't care about, the price point goes way down to $5. If DB is confident in their ability to put up quality legendaries, then go for $15. But since their track record is questionable, I recommend $5-$10.

    (All prices in USD)
    Farewell 🖖
  • Jim SteeleJim Steele ✭✭✭✭✭
    Just claimed my free Troi, happy days. Doubt I will bother in future, unless the gold card is one I really want and the pricing isn't OTT.
    DB: Do Better
  • DScottHewittDScottHewitt ✭✭✭✭✭
    My final input for this Forum, I guess.

    Some of the suggested price points might be a little high. Or something is......

    You want engagement by more players? You don't price out the majority of the players.

    I would suggest two Tiers of Monthly Cards:

    Tier One = The current Card. 100 Dilithium a day for 30 days
    Tier Two = 100 Dilithium a day plus the Campaign for a month

    Tier One remains $3.99
    Tier Two would be $7.99 - $9.99

    Also, the amount of Chronies in the paid Tier needs to be 250 instead of 25. 25 is way too low. Especially in a cashy money Tier!!!
    "The truth is like a lion; you don't have to defend it. Let it loose; it will defend itself."
  • WaldoMagWaldoMag ✭✭✭✭✭
    You know one thing I forgot. I can wait until I cleared all tiers. At that point, I can make my decision to buy. So I can have something similar to the Tuesday legend offer and I can decide whether to do it or not.
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